EQUINE AFFAIRE ADVERTISING

• Program advertising
• Printing specifications
• Ad specifications
• Mechanical requirements
• Advertising deadlines
• Ad Position and Payment Terms
• Insertion Order

2009 Program Advertising

NEW for 2009! Event Programs will be included with adult admission to the event.

The Equine Affaire program will offer an outstanding and affordable way to advertise your horse-related products, services, farm, training facility, or stallion to tens of thousands of avid horsepeople.  This invaluable guide will contain all of the details attendees need to navigate around and fully enjoy Equine Affaire:  a map of the overall facility; detailed layouts of each building within the event; the complete schedule of clinics, seminars, and demonstrations; important safety and event service information; and interesting biographical pieces on the many speakers and clinicians featured at each event.

The Equine Affaire program will be the only detailed event program distributed at each Equine Affaire. 

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Printing Specifications 2009 Pomona, CA

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Ad Specifications for 2009 Pomona, CA

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Mechanical Requirements

1. DESIGN:  The staff of Equine Affaire cannot design or produce ad copy.  If  ad design services are needed, we recommend contacting a printer or graphic designer in your area. 

2. FORMATS:  Ads may be submitted on disk (Mac Quark or PDF formats) or as camera-ready copy.  Ad resolution should be 300 dpi or greater for best quality.  Fonts must be embedded.  All black and white ads should include a 1-2 point border. Call for other acceptable formats.  Additional charges apply for format conversions.  Advertising materials will be returned only upon request.

NEW!  As a service to our valued advertisers, Equine Affaire, Inc. now keeps all ad disks on file.  You may choose to rerun an ad in future event programs.  NOTE:  Additional fees will apply to any ad copy changes (e.g., booth number or date changes).

Black and White Ads

Copy for black and white ads will be accepted in one of the following formats.  Submit ads in grayscale only. 

1. DISK:  A black and white proof must be provided with each ad submitted on disk.  PDF files preferred.  Call for other acceptable formats. 

2. CAMERA-READY COPY:  Camera-ready copy is black and white artwork with all elements in place (including correct dimensions) which requires only one camera shot; stats, veloxes, and PMTs are all acceptable formats.  Laser art will be accepted on the condition that the advertiser assumes responsibility for the reproduction quality of such material.  Images within ads should be 300 dpi or greater.  Each photograph in the ad must be screened to an 85- or 110-line halftone and reduced and placed in position on the ad copy.  Note: A halftone fee of $15.00/picture will be charged for any picture for which a halftone is not provided with the copy.  A border fee of $15 will be charged for any black and white ad submitted without a border.

3. FILM (CALIFORNIA ONLY):  Film negative that is right-reading, emulsion side down with trim marks and a 133-line screen.  

Color Ads

Full-page, full-color ads may be placed in selected locations within the program and must be submitted on disk as a PDF file along with a color proof.  Submit ads in CMYK color only.  Call for other acceptable formats.

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2009 Advertising Deadlines

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Ad Position and Payment Terms

The positioning of ads within the program cannot be guaranteed, but every effort will be made to accommodate requests for specific positions.  Early placement of your insertion order will help ensure your ad position.

Equine Affaire, Inc. reserves the right to reject any advertising at any time.  Each advertisement is accepted with the understanding that the advertiser and advertising agency are authorized to publish its contents and they agree to indemnify Equine Affaire, Inc. against any loss or expense resulting from claims arising out of its publication.

Equine Affaire, Inc. also reserves the right to use ad copy placed in a previous Equine Affaire event program in the event that new ad copy is not submitted prior to the advertising copy deadline. 

Full payment must be received with ad copy or by copy deadline or ad will not be placed.  Any payments not in by copy deadline will be subject to a $25.00 late fee. Visa and Mastercard will be accepted. A $35.00 fee will be charged for insufficient funds, closed account, or any other reason. Payment to cover original check amount plus this returned check fee must be made by bank cashier's check. Late payment fees apply. A 10% discount is extended to all contracted Equine Affaire exhibitors and to any advertisers not exhibiting who place ads in two or more 2009 event programs.  Preferred placement may be reserved for an additional fee.

Advertising materials will be returned only upon request.

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Insertion Order